Fiona Caroline Photography
Logo design and brand identity.
Fiona Caroline is a family photographer base in Chiswick, London. She has a very unique fun-loving style and when the time came to set her business in a new direction, a fresh brand identity and a new logo was needed.
Fiona is such an easy going person and brings life and fun to everything she does. Along with this, she is such a brilliant photographer, when the two are put together her work is produced with so much professionalism and authenticity.
We really wanted to reflect this in Fiona's fresh new brand identity. Something that really reflected exactly who she is and what she offers but also symbolizes the professional, upmarket approach her business was now taking.
From the colours to the typeface, to how the logo was designed all reflect the culture and personality or not only Fiona as a person but the business and brand she was building in her industry.